Web Directory http://www.web-directory.org/blog Latest happenings at web-directory.org Tue, 27 Feb 2007 06:50:07 +0000 http://wordpress.org/?v=2.0.4 en Brand Identity using security asset labels http://www.web-directory.org/blog/brand-identity-using-security-asset-labels http://www.web-directory.org/blog/brand-identity-using-security-asset-labels#comments Tue, 27 Feb 2007 06:50:07 +0000 Articles http://www.web-directory.org/blog/brand-identity-using-security-asset-labels Irrespective of the size of the organization, good brand identity is a must to beat the competition. Branding builds trust, credibility, and instigates consumers’ confidence in the company. It directly affects business profits. Hence, businesses invest in advertising and promotion campaigns to reinforce their product or service in consumers’ minds. Apart from usual ways of brand building through advertisement and promotion campaigns, there are certain unseen ways like security asset labels that can play a key role in brand building.

Organizations often need to mark their fixed and movable assets using tags and labels to manage them effectively. By using a high-quality asset tags with company logo and name (to mark equipment, furniture, tools and other property), offices and organizations can build a positive image of the company among employees and visitors. To cite an example, companies often give laptops to their employees for work. While doing so, they can affix an asset tag to enhance branding and to prevent theft. When buying asset tags, attention must be paid to tag design and quality. Manufacturers and retailers too can use inventory tags and barcode labels with company logo to mark inventory.

]]> http://www.web-directory.org/blog/brand-identity-using-security-asset-labels/feed/ Pay Per Click Advertising http://www.web-directory.org/blog/pay-per-click-advertising http://www.web-directory.org/blog/pay-per-click-advertising#comments Tue, 27 Feb 2007 06:40:41 +0000 Articles http://www.web-directory.org/blog/pay-per-click-advertising Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines.

Pay Per Click Advertising is by far the most direct marketing system ever invented. You actually get to place your ad directly in front of a prospect that has searched on a term related to your product or business. Your prospect is proactively looking for what you have to offer. You cannot get a more targeted form of advertising.

Advertisers bid on “keywords” that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the keyword “red widgets”, hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called “sponsored links” or “sponsored ads” and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.

Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines

PPC engines can be categorized in “Keyword”, “Product”, “Service” engines. However, a number of companies may fall in two or more categories. More models are continually evolving. Currently, pay per click programs do not generate any revenue solely from traffic for sites that display the ads. Revenue is generated only when a user clicks on the ad itself.

]]> http://www.web-directory.org/blog/pay-per-click-advertising/feed/ PageRank updated http://www.web-directory.org/blog/pagerank-updated http://www.web-directory.org/blog/pagerank-updated#comments Wed, 17 Jan 2007 10:01:56 +0000 Web Directory http://www.web-directory.org/blog/pagerank-updated Google recently updated Toolbar PageRank.

Our web directory also updated with PageRank 4. In the next update we are expecting to reach PR 6 

 

]]> http://www.web-directory.org/blog/pagerank-updated/feed/ Submission policy updated http://www.web-directory.org/blog/submission-policy-updated http://www.web-directory.org/blog/submission-policy-updated#comments Thu, 26 Oct 2006 10:56:17 +0000 Web Directory http://www.web-directory.org/blog/submission-policy-updated Due to new US law on Online Gambling and Gambling sites, we have decided to not to accept any Gambling sites in our web directory.

From  now onwards we WILL NOT accept any sites related to gambling and we will not accept payments from gambling related sites.

 

]]> http://www.web-directory.org/blog/submission-policy-updated/feed/ Directory statistics http://www.web-directory.org/blog/directory-statistics http://www.web-directory.org/blog/directory-statistics#comments Wed, 27 Sep 2006 05:58:29 +0000 Web Directory http://www.web-directory.org/blog/directory-statistics We have 577 submissions as so far,

Total Sites Accepted: 224

Rejected/Deleted: 240
Pending: 113

Most of the submissions rejected because they have been submitted into wrong category, spammy title, missing description and nothing but made for google and yahoo ads.

]]> http://www.web-directory.org/blog/directory-statistics/feed/ add your urls http://www.web-directory.org/blog/add-your-urls http://www.web-directory.org/blog/add-your-urls#comments Tue, 05 Sep 2006 08:56:20 +0000 Web Directory http://www.web-directory.org/blog/add-your-urls I am happy to announce that Web Directory goes live today.

Template customization has been done… go submit your sites today to our Web Directory

]]> http://www.web-directory.org/blog/add-your-urls/feed/ Web Directory Blog http://www.web-directory.org/blog/web-directory-blog http://www.web-directory.org/blog/web-directory-blog#comments Sat, 02 Sep 2006 21:05:55 +0000 Web Directory http://www.web-directory.org/blog/web-directory-blog Web-directory.org news blog, get the latest happenings at web-directory.org

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